HopSkipDrive is a car service for kids, between ages 7 – 17. Founded by three working professional parents, the startup caters to serving busy families with their children’s busy schedules.
We designed a carpooling feature within the existing product flow. It would enable multiple pickup/drop-off locations from a single ride booking. The feature will also incorporate bill splitting for parent users.
Created the onboarding process within the existing HopSkipDrive iOS mobile app for parents to start a carpool group and book rides.
Information Architect, UX Designer
Pen and Paper
POP (Prototype on Paper)
We found Julie and many other moms to say…
“As a mother in charge of a carpool group, I want to set up a ride with my kid and my friends’ kids so that they’re dropped off at school without any hassle.”
We put our strategy caps on and went off to the…
And we strategized our way into…