HopSkipDrive (Transportation)

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PROJECT BRIEF
HopSkipDrive is a car service for kids, between ages 7 – 17. Founded by three working professional parents, the startup caters to serving busy families with their children’s busy schedules.

CHALLENGE
We designed a carpooling feature within the existing product flow. It would enable multiple pickup/drop-off locations from a single ride booking. The feature will also incorporate bill splitting for parent users.

SOLUTION
Created the onboarding process within the existing HopSkipDrive iOS mobile app for parents to start a carpool group and book rides.

ROLE
Information Architect, UX Designer 

TOOLS USED METHODS
Photoshop

Illustrator

InDesign

InVision

Dropbox

Google Drive

Excel

Asana

Slack

Pen and Paper

POP (Prototype on Paper)

Whiteboarding

Card Sorting

Collaborative Ideation

Wireframes

Hand Sketching

Stakeholder Interviews

User Interviews

Concept Mapping

Comparative Analysis

Feature Analysis

User Persona

Data Analysis

Contextual Inquiry

HopSkipDrive, Hop Skip Drive, Uber for Kids, UX Design, Information Architect, Jade Johnson, Sister Circuit Lab, sistercircuitlab.com

 


 

PERSONA DEVELOPMENT

HSD Personas.001

Information Architecture, Research, User Persona

We found Julie and many other moms to say…

“As a mother in charge of a carpool group, I want to set up a ride with my kid and my friends’ kids so that they’re dropped off at school without any hassle.”


We put our strategy caps on and went off to the…

DRAWING BOARD

 

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And we strategized our way into…

WIREFLOW SEQUENCE

HSD Stealth Wireframes

 

HSD Wireframes

 

PROTOTYPE OVERVIEW

 

PROTOTYPE:  App